What is Branding
Branding is a big word. Many clients use it to describe a logo the have developed for their businesses. Although that mark is the representing symbol for your brand, so much more goes into developing the personality of your business, who your customer is and how to best reach them. Once you do this, the development of your logo has certain rules it should follow for longevity. Ask these questions about your logo:
Can I view my mark just as clearly on a pen as on a billboard? Is there any overlapping in my logomark?
Was my logo specific to my business or is it a mark I might see somewhere else (i.e. globes).
Ask these questions about your brand: Is my branding generic, appealing to my customers equally? If you answered yes, you should know, your brand will have more life if you appeal to your customers as the individuals they are. Obviously, you will need to make some categories but appealing to "everyman" is a lot less sincere, than finding out who your customer is, and directing your branding to them specifically. Think about the major retailers Walmart and Target. Their branding has traditionally appealed to a particular shopper personality. The same is true for your business. Let's continue this conversation via email.
Download a Creative Brief for developing your logo and/or brand.
But we have our own designers?
Welcome to the Ripefruit Creative. Maybe we met at an event, maybe you are a current client, or maybe you just stumbled upon our site. No matter how you landed here, I’m happy you came. Primarily Ripefruit is a full-service design agency. We specialize in your branding, advertising and web needs. That means we can create the concept for your direct mail campaign based on everything you’ve learned to date about approaching your client base, design it, send it to print, and then out to your public.
With a select group of programmers, photographers, printers and illustrators, we can bring any idea to life.
What kind of advertising works best?
Branding is a big word. Many clients use it to describe a logo the have developed for their businesses. Although that mark is the representing symbol for your brand, so much more goes into developing the personality of your business, who your customer is and how to best reach them. Once you do this, the development of your logo has certain rules it should follow for longevity. Ask these questions about your logo:
Can I view my mark just as clearly on a pen as on a billboard? Is there any overlapping in my logomark?
Was my logo specific to my business or is it a mark I might see somewhere else (i.e. globes).
Ask these questions about your brand: Is my branding generic, appealing to my customers equally? If you answered yes, you should know, your brand will have more life if you appeal to your customers as the individuals they are. This abut the major retailers Walmart vs. Target. Their promotion has traditionally appealed to their distinct customers accordingly. The same is true for your business. Click Get Started Now so we can discuss how this would translate for your specific business
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